A Road Map To Digital Transformation in 2020

Digital Transformation in 2020: A Strategized Guide

Digital transformation refers to employing digital technologies to manage the business processes, company culture, and customer experience, which will help meet the changing industry requirements. It is applied to create new strategies as well as modify the existing approaches to different business roles, such as sales, marketing, and customer service. The digital transformation strategy directly reflects upon how a business engages with its customers in this digitally-advancing era.

Incorporating a digital transformation strategy in a startup or small business is very simple. They can easily future-proof the business by applying a digitally agile method of operation, which will help them grow productively. For an established business though, it may take some reimagining for integrating the right tools and technologies for the best digital strategy and transformation.

What are the 4 main areas of digital transformation?

A digital transformation roadmap to success should include four key areas – customer engagement, empowering employees, optimizing operations, and transforming business models. Digital transformation is not just about adopting new technology or investing in digital tools, you need to be prepared for the changes, anticipate them, and drive innovation to remain competitive in the market.

1. Customer Engagement

Cultivating good customer relationships is the backbone of every thriving business. Maintaining a healthy connection with customers can be very easy by using digital tools. From addressing grievances quickly to promoting seasonal sales and offers, digital transformation can help improve the brand image through enhanced customer engagement, which will, in turn, lead to superior business results.

2. Empowering Employees

Building a dynamic company culture with digital technologies can lead to high performance and enhanced productivity. Digital collaboration and networking tools, for instance, can allow employees to work easily with different business departments and teams. This helps accelerate delivery, boost quality and efficiency, and drive greater employee satisfaction.

3. Optimizing Operations

A robust operations digitalization strategy can reform the business from inside out. Adopting digital tools for managing human resources, sales, marketing, manufacturing, finance, or any other business operation can give a comprehensive outlook of the current processes. With proper analytics and insights, businesses can easily manage the operations as well as fix the flaws for a better outcome.

4. Transforming Business Models

Digital business transformation strategy cannot be complete without changing how the business functions work. Leveraging technology to find innovative ways to introduce digital products can perfectly complement traditional offerings. In fact, marketing the brand and promoting the products and services digitally is the key to emerge as a flourishing business today.

Related Reading: 4 Questions to Ask When Your Business Goes Digital

How do you develop a digital transformation strategy?

Rapid digital development and evolution can be seen in every industry in the present day. If you want to keep up, you will need to have the right plan to make the best of the digital landscape. A digital transformation strategy framework allows you to understand your current state, identify your goals, and adopt the best measures to achieve those objectives.

Here is a three-step process to create your digital transformation strategy roadmap:

1. Analyze your requirements and align your business objectives

Developing a robust digital transformation strategy roadmap requires you to analyze the market properly. At the same time, you should also focus on your goals and evaluate how it will affect your current business model. Determine your vision for implementing digital transformation and think about how it will improve customer experience and company culture.

2. Plan your budget

You should also secure funding for your digital transformation. It is an ongoing process and usually involves technology-intensive investments. Therefore, you should have an idea of how much resources you can allocate for the initiative. However, the budget should be calculated keeping in mind all the business areas that would benefit from digital transformation. This way, you can structure the best IT transformation strategy by identifying priorities and establishing the scope of the process.

3. Evaluate the present to plan the future

It is also important to recognize your current business state. Simply trying to migrate to digital infrastructure will not work. You need to understand the current organizational structure, culture, business processes, operations, and employee skill sets. This will help you to categorize the pain points or opportunities that should be addressed at the earliest. It will also let you track the achievements in your digital transformation strategy roadmap promptly.

What are some of the best digital transformation examples?

Digital transformation has practical benefits for every business unit or department. Here are a few examples:

In marketing, it can help to find more customers for less capital investment. Digital marketing approaches can generate more leads and connect with potential customers, which results in greater brand awareness.

In sales, digital transformation can allow automation with analytics tracking and data-driven insights. By using the stats, businesses can promote the products/services that a consumer is likely to buy. Besides, the data and analytics can also help understand the effectiveness of current sales techniques and strategies.

As for customer support, digital transformation allows consumers to contact businesses quickly for any grievances related to the product/service. Customer support personnel can share information promptly across digital modes and find the best solution for the customer. When the company addresses their problems in time, it strengthens their relationship with the customer, which in turn leads to better customer retention.

Related Reading: Digital Transformation in Manufacturing

Implementing digital tools also facilitates improved collaboration between different teams within the organization. This is a must for streamlined business growth in today’s highly competitive industry. That is why you should employ a reliable digital transformation strategy for your business. It will definitely help you discover new opportunities and make the most of powerful sales channels to increase business revenue.

Fingent empowers businesses to build a strong foundation for smooth and cost-effective digital transformation that helps them discover new opportunities and revenue streams. Get in touch with our experts to learn more.

Stay up to date on what's new

About the Author

Aarathy Jayakrishnan

Aarathy is a Senior Digital Marketing Analyst at Fingent. She is majorly into content marketing and focuses on getting the messaging right across a host of marketing collaterals. While not working on content, you can find her juggling SEO, social media, branding and more. She enjoys exploring new frontiers in digital marketing and the associated challenges keep her going.