Empowering Businesses With A Social Selling Platform
Challenges:
Enable retail and e-commerce brands to leverage digital tools to enhance their online presence and improve leads
Industry
Retail
Solutions:
A State-of-the-art Social Selling Platform
Results:
Retailers can easily access a network of digital marketplaces and websites while enabling a complete sales management suite to drive and monitor performance.
Locations:
USA & France
About the Client
As consumers increasingly become digitally enabled, businesses find it more challenging to reach their target audience. Although acquiring a strong digital presence is becoming inevitable, retailers and e-commerce businesses need help finding the right space to leverage digital tools that enhance their online customer experiences.
Our client wanted to build a platform to help retailers translate their operations from brick-and-mortar to online while seamlessly transitioning and enabling them to harness the power of a digital presence.
Case Overview
Fingent helped the client develop a web and mobile app, MyReplika, that provides retailers instant access to a network of digital marketplaces, websites, and more. It also provides retailers a complete sales management suite to drive and monitor performance.
Replika combines products, content, and online marketing channels into a single platform. The app empowers sales teams with digital tools that improve their collaborations, engagement, and bond with customers online.
CHALLENGES
Roadblocks Faced in the Existing System
Build an online presence and brand value
Lack of a medium to directly interact with brand websites
Inability to track purchases to the respective Social Sellers to enable commissions
Time-to-market is often lengthy and frustrating
Lack of a mobile solution to enhance engagement
SOLUTION
Fingent’s Approach - A State-of-the-art Social Selling Platform
Fingent helped the client build a web and mobile application, My Replika that follows a customer’s digital journey and touchpoints. The solution provides operational support to three types of users: Replika Admin, Brand Admin, and Salesperson (SA).
Replika Admin has complete control of the app and the registered brands
Brand Admin manages the brand segment and all the stores under it
Salespersons are assigned a store and can manage the salesperson section
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BENEFITS
Making an Impact on Client Success
The app empowers any brand or retailer looking to capitalize on the online shopping space. It allows creative sales personnel to reach their contact base and promote or recommend products. Replika also encourages customers to take on the role of product influencers to promote, recommend, and generate sales across their contacts.
Track performance across brands, stores, salespersons, total sales
View the sales report of each brand and store
Report on purchase history
Content suite to create engaging social media posts, and newsletters
