Associate Manager – Product Marketing

At Fingent, we believe that technology can make a meaningful difference to the lives around us. The lives of those who use it, the lives of those who build it and to society at large. We create and provide software which is beautiful, usable and compelling, to solve complex business challenges. We nurture smart people who bring out the best in themselves, their peers, and their clients.

Skill set requirement

– Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

– 5+ years of experience in product marketing, preferably within a SaaS or technology company.

– Proven experience in digital marketing, including SEO, PPC, Social Media, and Email marketing.

– Strong understanding of the SaaS industry, customer lifecycle, and buyer personas.

– Excellent written and verbal communication skills.

– Ability to analyze data and translate insights into actionable marketing strategies.

– Experience with marketing automation tools, CRM systems, and analytics platforms.

– Strong project management skills and the ability to handle multiple priorities in a fast-paced environment.

Roles and responsibilities

Product Positioning & Messaging:

– Develop and refine product positioning, value propositions, and messaging that resonate with target audiences.

– Collaborate with product management and sales teams to ensure alignment on product features, benefits, and competitive differentiators.

Go-to-Market Strategy:

– Lead the development and execution of go-to-market strategies for new product launches and feature releases.

– Identify target customer segments and create tailored marketing campaigns to drive product awareness and adoption.

Digital Marketing:

– SEO: Implement SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates.

– PPC: Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks to maximize ROI.

– Social Media: Develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic to the website and product pages.

– Email Marketing: Create and manage email marketing campaigns to nurture leads, promote products, and increase customer retention.

Content Development:

– Collaborate with content creators to produce high-quality content including blog posts, whitepapers, case studies, and videos that support product marketing initiatives.

– Ensure all content aligns with the overall product marketing strategy and is optimized for SEO.

Market Research & Competitive Analysis:

– Conduct market research to identify customer needs, market trends, and competitive landscape.

– Analyze competitors’ products, pricing, and marketing strategies to identify opportunities for differentiation.

Sales Enablement:

– Provide the sales team with the tools, resources, and training they need to effectively sell the product.

– Create sales collateral, product demos, and presentations that communicate the product’s value proposition.

Performance Tracking & Optimization:

– Monitor and analyze key performance indicators (KPIs) for marketing campaigns and product performance.

– Use data-driven insights to optimize marketing strategies and improve campaign effectiveness.

Collaboration & Communication:

– Work closely with cross-functional teams including product management, sales, customer success, and engineering to ensure cohesive product marketing efforts.

– Regularly communicate marketing plans, progress, and results to stakeholders and leadership.