Digital Marketing Executive

At Fingent, we believe that what we build touches lives around us. We nurture thought leaders and encourage them to be the seeds of change through smart software development and consulting services – ultimately laying the foundation for a better and smarter future. Our culture of openness, honesty, and trust fosters an environment of learning and growth.  We value – the desire to be the best at what you do, the ability to support your peers, and most of all, the desire to be a good human being.

Skill Set Requirement

• Minimum 2+ years of experience in digital marketing
• Experience with web analytics tools like Google Analytics and Search Console
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media
• Excellent communication, presentation and interpersonal skills

Roles and Responsibilities:

• Assist the team in the development of the overall digital marketing strategy
• Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Prepare and present weekly/monthly/quarterly reports to stakeholders