Migrating 36 Websites to the Headless CMS Sanity.io
Challenges:
Transform with better and modern technology to allow more user engagement on websites.
Industry
Life Sciences
Solutions:
Migration of 36 Websites from Discrete Versions of Drupal to the Headless CMS Sanity.io
Results:
Restructured content management following a CI-CD (Continuous Integration-Continuous Delivery) model to enable better user engagement and website traffic.
Locations:
US
About the Client
MJH Life Sciences™ is the largest privately held medical media company in North America that delivers trusted healthcare news across multiple channels, providing healthcare professionals with the information and resources they need to optimize patient outcomes.
For a dynamic industry that generates volumes of data every second, staying on a legacy technology could block the road to progress. That is why the client required 36 of their websites hosted on various versions of Drupal to be migrated to Headless CMS Sanity.io. They also wanted to reduce the interdependence between the front end and back end as maintenance and enhancements consumed more time and money.
Case Overview
A legacy database prevented the client from staying relevant with the latest technology, posing challenges in delivering an engaging digital content experience. Pushing content to numerous touchpoints was also complex and time-consuming.
Fingent helped the client reconstruct content management within a limited time ensuring the least downtime of existing applications. Enabled migration of 36 websites to Sanity.io Headless CMS while ensuring no data was lost. Better user engagement on the websites helped reduce website bounce rates and improve traffic rates.
CHALLENGES
Roadblocks Faced in the Existing System
Delivering content to numerous touchpoints was time-consuming
Challenges with omnichannel user engagement and experience
Legacy websites built on multiple versions of traditional CMS
Lesser agility and slower customization of systems.
Interdependence between front-end and back-end complicated maintenance
SOLUTION
Fingent’s Approach - Migration of 36 Websites to Headless CMS Sanity.io
MJH Life Sciences™ wanted to migrate 36 of their websites hosted on different versions of Drupal to an advanced headless CMS without losing any crucial data. Fingent developed customized migration PHP scripts for moving content from Drupal’s database to Sanity’s without losing any content. The front end was parallelly developed using React.
Easily export content and control how and where the content should appear
Customize and upgrade digital assets without affecting performance
Align content management well with modern frameworks and practices
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BENEFITS
Making an Impact on Client Success
Fingent helped MJH restructure its content management within a limited time frame, ensuring the least downtime of the existing systems. Following the CI-CD (Continuous Integration-Continuous Delivery) deployment model, the continuous updates were rapidly moved to the production environment.
Ability to customize front-end without relying on the CMS
Increased customer retention rates led to reduced bounce rates
Ad components are built and placed as provided by Google Ad Manager to
Transform data to suit their display logic through consumable APIs
