Customized Web Application Enabling Smart Lead Generation & Engagement for Moving Companies
Challenges:
Limited access to homeowner data, manual lead tracking, and ineffective communication
Industry
Real Estate
Solutions:
A custom web application that integrates third-party apps for real-time property listing, tracking, and automated outreach
Results:
Improved lead generation, automated communication, unified data, and collaboration efficiency
Location:
US
About the Client
A leading freight forwarding, logistics management, and full-service moving company based in New York. Partnering with Fortune 500 companies and high-growth national and multinational corporations, they specialize in seamless employee relocations and stress-free corporate moves.
To innovate their processes, they partnered with Fingent to leverage unified data intelligence and enable automation for effective marketing.
Case Overview
The client relied on third-party sources to retrieve information on properties for sale and homeowner details. It was a strenuous process that often resulted in vague data on property sales. This made it challenging to generate and engage leads effectively.
Fingent, with its extensive experience in similar domains, quickly understood the client's requirements. We developed a customized web application that enhanced their lead generation, communication, and conversion process.
CHALLENGES
Roadblocks Faced in the Existing System
Limited access to information on properties for sale and homeowner details, often restricted to realtors.
Difficulty in obtaining comprehensive data on homeowner details and the stages of property sale processes.
Reliance on third-party sources for lead information, complicating lead sourcing effectiveness.
Lack of automated systems for effective communication with leads, resulting in a time-consuming and error-prone sales process.
SOLUTION
Fingent's Solution: Custom Web Application
In the competitive real estate market, effective lead management and seamless communication are crucial for success. Fingent helped the client achieve this by providing a single platform for processing property listings, homeowner details, and realtor data, offering enhanced visibility of lead engagement and a smooth sales process.
Customized web application : Integrating third-party apps for real-time tracking of property listings.
Creation of market segments based on property size, value, and location.
Automated outreach and communication tracking to streamline lead management.
Integration capabilities for effective marketing and improved lead conversion through unified data and automation.
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BENEFITS
Making an Impact on Client Success
In the competitive real estate market, effective lead management and seamless communication are crucial for success. Fingent helped the client achieve this by providing a single platform for processing property listings, homeowner details, and realtor data, offering enhanced visibility of lead engagement and a smooth sales process.
Single platform for processing property listings, homeowner details, and realtor data.
Enhanced visibility of lead engagement.
Customizable communication based on property sale status.
Improved collaboration with sub-moving companies, realtors, and other dealers.
Automated communication for prompt lead management.
